PowerScreen has been audited by AC Nielsen Media Research since April 2004.The research is based on a random sample of 10,000 individuals aged 15 years and above per year at their homes across Peninsula Malaysia. From this continuous tracking audit, PowerScreen is able to provide time relevant data on its viewership demographic profile to assist advertisers in evaluating their return on advertising investment vis a vis other media
This screen is located at the junction of the busy Jalan Panglima Awang and Jalan Hamzah, nestled between Aeon and Tesco hypermarket; two of Malaysia's largest hypermarket chain. It is positioned facing the heavy traffic Jalan Panglima Awang (alongside the two hypermarkets) and heading towards Melaka Sentral and the main trunk roads leading out into the North South Plus expressway.
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