PowerScreen has been audited by AC Nielsen Media Research since April 2004.The research is based on a random sample of 10,000 individuals aged 15 years and above per year at their homes across Peninsula Malaysia. From this continuous tracking audit, PowerScreen is able to provide time relevant data on its viewership demographic profile to assist advertisers in evaluating their return on advertising investment vis a vis other media
The screen is located at the busy traffic intersection of Jalan Sultan Ismail, Jalan Air Jernih & Jalan Masjid Abidin in the heart of KT city centre. Surrounding the screen is Payu Bunga Square, a new shopping mall which consists hotel & government offices as well as PMINT Tower which houses the Kuala Terengganu City Council & Terengganu State Economic Development Corporation. Major commercial banks branches such as Maybank, CIMB, Ambank, RHB Bank, Public Bank, Affin Bank, Bank Rakyat are also situated located along Jalan Sultan Ismail and the adjacent areas.
