PowerScreen has been audited by AC Nielsen Media Research since April 2004.The research is based on a random sample of 10,000 individuals aged 15 years and above per year at their homes across Peninsula Malaysia. From this continuous tracking audit, PowerScreen is able to provide time relevant data on its viewership demographic profile to assist advertisers in evaluating their return on advertising investment vis a vis other media
The busy one way Jalan Wong Ah Fook in Johor Bharu is where the screen is located and is placed right opposite City Square Mall. This location at the heart of JB city centre is surrounded by many commercial enterprises like Coffee Bean, KFC, Pizza Hut and banks like UOB, Hong Leong and Public Bank.
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