PowerScreen has been audited by AC Nielsen Media Research since April 2004.The research is based on a random sample of 10,000 individuals aged 15 years and above per year at their homes across Peninsula Malaysia. From this continuous tracking audit, PowerScreen is able to provide time relevant data on its viewership demographic profile to assist advertisers in evaluating their return on advertising investment vis a vis other media
Kubang Kerian is one of the key growth district within Kota Bahru in Kelantan. The screen is located at the T traffic junction between Jalan Raja Perempuan Zainab 2 and the main road in & out of Hospital University Sains Malaysia. The location is right opposite the University and on the road leading to the largest Mydin Super Store in Kelantan.