PowerScreen has been audited by AC Nielsen Media Research since April 2004.The research is based on a random sample of 10,000 individuals aged 15 years and above per year at their homes across Peninsula Malaysia. From this continuous tracking audit, PowerScreen is able to provide time relevant data on its viewership demographic profile to assist advertisers in evaluating their return on advertising investment vis a vis other media
The screen is located on the island in the middle of a cross junction facing Jalan Teluk Sisek / Jalan Tanjung Lumpur, Jalan Berserah and Jalan Teluk Chempedak. This junction is one of the busiest traffic area serving motorists getting in and out of Kuantan city centre and those heading to Teluk Chempedak towards Trengganu and Kelantan.
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